PA Wine 2020
This is the director’s cut of a statewide campaign that we created in 2020. We wanted to capture the beauty within the process of winemaking, as well as the scale of wineries in Pennsylvania. Our team spent 2 days gathering footage and conducting interviews at a few different wineries in Susquehanna Valley. The Malix team took the lead on casting, production, and post production.
Local Pairings
During the COVID-19 pandemic, the PA Wine team had to reimagine a planned experiential event into something that could be produced safely. We worked closely with Swell to coordinate the logistics of recording remote interviews pairing local celebrities with wine experts in Pennsylvania. Our team helped conduct the interviews and handled all post production to create 4 episodes of the well-received series.
Camp Pennawine
On Thursday, September 24, 2020, ten Campers from up and down the East Coast “met” for a three and half hour interactive and immersive experience set in Pennsylvania’s Susquehanna Valley wine region. Through a series of pre-produced video segments and two live, hosted tastings, the Campers got to know the wines and winemakers of the region.
The Malix team created the pre-produced video segments as well as taking the production lead on the live streamed segments.
